Our Team 

Brian Etheridge –Owner/Broker

tn_brian6.jpgBrian began his real estate career with Centex Destination Properties in the North Carolina mountains, working at Bear Lake Reserve, where he earned top sales executive for two years running and also earned the 2004 Divisional Champion Award for highest customer satisfaction scores, referral sales and sales conversion rate. He was honored as one of five sales executives asked to speak to 1,500 peers at the national Centex Homes sales rally, and his sales process serves as a model for training at all 645 Centex Homes properties. As Director of Sales at Bear Lake Reserve he led a team of 20 sales executives, the marketing team and administrative staff. While at Bear Lake Reserve, Brian generated over 100 transactions and $50 million in sales volume. Brian then went onto to serve as Director of Off-site Sales & Marketing for the Ginn Company, where he generated appointments and sales for all of the Ginn communities. Most recently Brian was an active member of the Seven Falls Golf & River Club's Sales Team in Hendersonville, North Carolina. 

A native of Whiteville, NC, he attended Waccamaw Academy and graduated from UNC-Greensboro. After graduation he became an assistant golf professional at TPC Sawgrass in Ponte Vedra Beach and then at Amelia Island Plantation. Brian’s time in the resort world gave him the opportunity to understand the resort business and the importance of customer service.

As a broker for Carolina Mountain Sales, Brian focuses on helping buyers locate their ideal mountain property. He is an active member of the Asheville Chamber of Commerce, the Asheville Board of Realtors, North Carolina Association of Realtors, and the National Association of Realtors.

Brian and his wife Allyson live in Asheville, NC with their two sons, Reynolds and Hayes, and their golden retriever, Sabal.

Allyson Simmons Etheridge—Owner/Broker

tn_allyson3.jpgAllyson grew up in a real estate family; her father was a real estate pioneer at Sea Pines Plantation in Hilton Head; then moved to Amelia Island Plantation to play a key role there. Her mom is the top real estate agent for Amelia Island Plantation--a distinction she’s held for 20 years. Serving the needs of real estate customers is definitely in Allyson’s blood.

From 2001-2004 she served as the Retail Special Events and Marketing Manager for Amelia Island Plantation, working on the initial retail management team that opened the new retail center with ten upscale boutiques. She created and managed more than 250 retail marketing events a year while serving as a retail manager on duty over the staff in all ten stores. She won the 2002 Employee Idea of Year for Amelia Island Plantation by inventing an interactive company-wide calendar. Allyson also planned and implemented the Amelia Island Wine Festival to raise money for local charities.

In 2004 she joined Coldwell Banker Ashburn Real Estate in 2004 in Highlands, NC as a Sales Associate; she earned Sales Associate of the Year in 2005. She jumped in quickly to help her community, becoming a member of the Highlands Chamber of Commerce, Cashiers Chamber of Commerce, Highlands-Cashiers Board of Realtors, North Carolina Association of Realtors, the National Association of Realtors, and serving on the Highlands Wine Festival Event Committee.

As a broker for Carolina Mountain Sales, Allyson continues her community involvement as a member of the Asheville Chamber of Commerce, the Asheville Board of Realtors, North Carolina Association of Realtors, the National Association of Realtors, and a member of M.O.P.S. of Biltmore Baptist Church.

Allyson, a native of Amelia Island, attended Episcopal High School of Jacksonville, University of Georgia and graduated from University of North Florida with a B.A. in Communications with an emphasis in Public Relations.

Allyson and her husband Brian live in Asheville, NC with their two sons, Reynolds and Hayes, and their golden retriever, Sabal.